KAMPALA – The UK top travel and adventure publisher, Rough Guides, has ranked Uganda at Number 4 in their list of top countries to visit this year 2017. This is the first-time Uganda has made it on the Rough Guides list, and is one of two African countries for 2017. Uganda comes after India, Scotland and Canada.
“Dubbed the ‘Pearl of Africa’ by Winston Churchill in 1908, the small but incredibly diverse nation of Uganda remains a fascinating yet vastly underexplored destination. The country’s commitment to heavy investment in its tourism infrastructure looks set to change this, though, and in 2017 expect Uganda to vie with Kenya and Tanzania for international visitors, drawing more and more travelers with its astonishing wildlife,” – Rough Guides
The only other African country to make it to the top 10 list is Namibia at number 9.
This is a huge accolade for Uganda and the additional media coverage on the release of this hot list of where to visit this year is already being talked about and will provide Uganda with additional attention both in the press and on social media.
Uganda Tourism Board (UTB) hosted Rough Guide journalist Keith Drew from 8 – 15 September 2016. During this fam trip, he visited a number of Uganda’s tourists’ attractions, from which several stories were generated. The fam trip was organized under Kamageo, the PR and Marketing firm representing Uganda in the UK and Ireland.
In 2016, for the first time in Uganda’s history we hired three PR firms to market the Pearl of Africa in the U.S., U.K. and Germany. These firms have been devotedly operational under UTB’s vigilant supervision and through that Uganda has received continued coverage worth millions of dollars in leading media houses in those markets. This media publicity is estimated to be worth $4m.
For a detailed ranking, visit Rough Guides ranking for 2017.
For more details Contact:
Vincent Mugaba | Public Relations | Uganda Tourism Board | P.O. Box 7211 Kampala, Uganda | Tel: +256 (0) 414 342 196/7 | Mob/WhatsApp: +256 (0) 772 403330 | E: firstname.lastname@example.org| www.visituganda.com | Follow Us: facebook.com/tourismuganda | Twitter: twitter.com/UgTourismBoard